Salience in the Media and Political Trust in Nigeria: The Mediating Role of Political Participation

Political distrust is prevalent in many parts of the world. Scholars have discovered factors affecting political trust, but they paid little attention to influence issue salience media on trust. Focusing role assigning corruption issues Nigeria, this study examined mainstream and social In addition, we treated participation as a mediating factor investigated its effect relationship between perceived A survey was conducted sample 688 Nigerians aged above 18 years old using multi-stage cluster sampling technique. The data later analyzed Partial Least Square-Structural Equation Modelling (PLS-SEM). We found that predicted stronger for than contexts. Our findings also suggested directly affected trust significant mediator relationships (SMM) (SSM) results imply leads participation, leading This supports assumptions both agenda-setting agenda-melding theories. It suggests policymakers Nigeria should adopt media, especially restore people’s government.